Features tell, benefits sell

Invest just 2 minutes in reading this short article and you’ll produce a much stronger, more compelling and more persuasive tender. Importantly, you’ll have a better chance at WINNING THE BID. Ok, so what I did there was present to you the benefits of reading this...

Writing tip: active v passive voice

In tendering, passive voice is to be avoided. (See that? I started off with a great example.) Active voice… passive voice… what does it all mean? And does it matter? Whether a sentence uses active or passive voice comes down to who is doing the thing in the sentence....