by Leann Webb | Jan 31, 2018 | Innovation, Tendering
In tendering, every client is concerned with certainty of delivery. They are asking themselves: “Is this the best product or solution for me?” “Will this company deliver what they promise?” “Is this the best team to work with me and...
by Leann Webb | Jan 21, 2018 | Book Reviews
Nice Girls Still Don’t Get the Corner Office: Unconscious Mistakes Women Make that Sabotage their Careers” by Lois P. Frankel published in 2014 by Little, Brown & Company I can’t write this book review without referencing the current cultural phenomenon which is...
by Leann Webb | Jan 17, 2018 | Case Study
Scenario We were recently engaged by a global company on a ‘do or die’ tender. We love those ones. This company had been through some tough years financially, although were on the upswing, but were facing increasingly aggressive competition. They had lost most of...
by Leann Webb | Jan 16, 2018 | Co-authored by Anna Fitzpatrick
We love analogies at Aurora Marketing. We have our cake baking analogy to describe the multi-step process of developing and writing content, and we have a wood working analogy to describe the multi-step process of editing. What? Editing is a multi-step process? Yes!...
by Leann Webb | Jan 11, 2018 | Book Reviews
“Ninja Selling: Subtle Skills. Big Results.” by Larry Kendall published in 2017 by Greenleaf Book Group Press As an expert in tendering, I need to be an expert in selling. After all, a tender is a sale. To win more tenders, I need a deep understanding of...
