The Value of Tangibles

In tendering, every client is concerned with certainty of delivery. They are asking themselves: “Is this the best product or solution for me?” “Will this company deliver what they promise?” “Is this the best team to work with me and...

Nice Girls Still Don’t Get the Corner Office

Nice Girls Still Don’t Get the Corner Office: Unconscious Mistakes Women Make that Sabotage their Careers” by Lois P. Frankel published in 2014 by Little, Brown & Company I can’t write this book review without referencing the current cultural phenomenon which is...

Transforming a Company

Scenario We were recently engaged by a global company on a ‘do or die’ tender. We love those ones. This company had been through some tough years financially, although were on the upswing, but were facing increasingly aggressive competition. They had lost most of...

The Art of Editing

We love analogies at Aurora Marketing. We have our cake baking analogy to describe the multi-step process of developing and writing content, and we have a wood working analogy to describe the multi-step process of editing. What? Editing is a multi-step process? Yes!...

Ninja Selling

“Ninja Selling: Subtle Skills. Big Results.” by Larry Kendall published in 2017 by Greenleaf Book Group Press As an expert in tendering, I need to be an expert in selling. After all, a tender is a sale. To win more tenders, I need a deep understanding of...