Latest Blogs

The Art of Editing

We love analogies at Aurora Marketing. We have our cake baking analogy to describe the multi-step process of developing and writing content, and we have a wood working analogy to describe the multi-step process of editing. What? Editing is a multi-step process? Yes!...

The Formula for Sales

The other day, a new client was speaking with me about their struggle to convert sales. Their company has a fantastic product with extraordinary proven results, but their prospects don't seem to 'get it' enough to go through with a purchase. The more he described his...

The Sincerest Form of Flattery

Everyone knows that ‘imitation is the sincerest form of flattery’. Imitation, or mirroring, is a social and psychological phenomenon that speaks volumes about people, emotions and relationships. When a person is comfortable in a conversation, when they trust the other...

Where to Start

If your company is looking to grow, and the strategy is to work with big organisations, have blue-chip clients or be a preferred supplier to Federal, State or Local Government, chances are you're going to need to tender. Most of our blogs cover various facets of how...

Keeping it Sold

In every industry, a sales process can last for weeks or it can last for years, depending on the complexity and value of an opportunity. In Defence, the complexity of projects often means that the opportunity is passed through a series of gates within the Defence...

The Killer Bid Playlist

Music can have a profound effect on our emotions and how we feel. Hearing just a few notes of a song can take us right back to a poignant moment in our life and evoke memories and feelings which we experienced during that time. From the joy of finding love to the...

The Compliance Trap

Have you ever fallen into the compliance trap? Avoiding that trap goes to the core of what we do at Aurora Marketing. We give our clients the best chance of winning by making every document the best it can be. You’re at risk of falling into the compliance trap when...

The Golden Rule

There's a golden rule in tendering: follow the client's structure. To me, this is such a fundamental and obvious rule that it never ceases to amaze me when I see it broken. When a client releases a tender to market, they have two key documents: the request document...

Formatting to Improve Readability

Whenever people ask me about the importance of document formatting, I am reminded of a tip that one of my lecturers gave way back in my first year of University. She was advising us to put some thought in to how we presented our assignments. She encouraged us to use...

5 Tips for Good Bid Writing

We’ve published several blogs about tender writing and writing winning content from the perspective of the bid management process and also the scoring methodology that drives great content, but this blog provides some tips for good bid writing at the editing level....