Latest Blogs
Preparing a Persuasive Executive Summary
By Megan O'Neill Explain this to your Grandma Following on from Kieran's blog on 'The Power of the Executive Summary' which you can read HERE, I have put together some further tips on Preparing a Persuasive Executive Summary, which in my opinion, is the most crucial...
The Weight of a Case Study – Reinstating your capability through a well-structured and written case study
- By Kieran Andrews So, you've found a tender that you're going all-in for, it's big, juicy and you've successfully delivered many just like it before! You know this will be a breeze to pull-off, but how will the client know? In this blog, we will drill-down on how...
How to Write an Executive Summary
In this blog, we will look at the importance of the executive summary in a tender and how to start writing the executive summary.
How Guy Kawasaki’s Art of Innovation can shape your tender strategy
Most tenders have an innovation component and from our experience, we find this is one of the harder sections for our clients to answer. True innovation, something that is truly unique, can fundamentally change an industry and in the world of competitive tendering,...
What’s in a name? Should you create a new brand for your submission?
When consulting with clients for a tender submission, we are often asked if 'Company A-Company B' is adequate as the tenderer's identity. It comes down to your strategy for the tender, and it is something which should be investigated thoroughly at your initial tender...
Sssssh! Don’t let your competition get a hold of this…
The purpose of a tender or submission document is to persuade the reader (the evaluator) to choose you (or your team / your company / your product / your solution). Therefore, given the purpose of the document is persuasion, it helps if you have a few persuasive...
Benchmarking Your Bids
We are often engaged by companies to review some of their past tenders as an audit and benchmarking exercise. The objective is to identify what the company is doing well, what they could do better and how they compare to industry best practice. When we do these...
Consultatively communicate your way to a winning bid
"You need to read this blog now" How does that statement make you feel? Does it get you offside or grab your attention? What is the mental picture that pops in to your head when you read that sentence? For many people, that statement doesn’t go down well as it is just...
Persuasive Presentations
According to most studies, people's number one fear is public speaking. Number two is death. "This means to the average person, if you go to a funeral, you're better off in the casket than doing the eulogy," quipped Jerry Seinfeld. For those of us in business...
Pushing Page Limits to Their Limit
"Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts." ~ William Strunk Jr - Author, The...