by Leann Webb | Apr 4, 2018 | Co-authored by Brooke Fossey, Strategy, Tendering
We recently engaged a research company to work with us on one of our projects and they took the team through an exercise which involved planning a birthday party. The exercise went like this… Imagine you are asked to plan a birthday party for a Sydney woman in her...
by Leann Webb | Mar 7, 2018 | Driving Sales, Strategy, Uncategorized
Any kind of sale or procurement process almost always involves a phase of client engagement, such as delivering presentations, participating in workshops or being interviewed (sometimes one-on-one, sometimes as a team). This is an area that is very uncomfortable for...
by Leann Webb | Jan 10, 2018 | Driving Sales, Strategy
The other day, a new client was speaking with me about their struggle to convert sales. Their company has a fantastic product with extraordinary proven results, but their prospects don’t seem to ‘get it’ enough to go through with a purchase. The more...
by Aurora Marketing | Jan 2, 2018 | Strategy, Tendering
Everyone knows that ‘imitation is the sincerest form of flattery’. Imitation, or mirroring, is a social and psychological phenomenon that speaks volumes about people, emotions and relationships. When a person is comfortable in a conversation, when they trust the other...
by Leann Webb | Dec 20, 2017 | Strategy, Tendering
If your company is looking to grow, and the strategy is to work with big organisations, have blue-chip clients or be a preferred supplier to Federal, State or Local Government, chances are you’re going to need to tender. Most of our blogs cover various facets of...
by Leann Webb | Nov 24, 2017 | Documentation, Strategy, Tendering
Have you ever fallen into the compliance trap? Avoiding that trap goes to the core of what we do at Aurora Marketing. We give our clients the best chance of winning by making every document the best it can be. You’re at risk of falling into the compliance trap when...
