Hear what our clients have to say

CHC Helicopter - Vincent D'Rozario

“I was very fortunate to have crossed paths with Aurora Marketing during an industry networking event, where I became accustomed to their bid management services. Prior to onboarding and integrating Aurora within our bid team on several high-profile projects, we had experienced some disappointing outcomes from our previous bids for the prior four years. It wasn’t until we adopted Aurora Marketing’s well-strategised processes for developing a compelling bid, that we finally turned this slump around.

Aurora Marketing team members were present in our office on a full-time intensive basis, working with each department to pull information from all of our personnel to produce a well-rounded bid, not just once, but twice! Both times delivering a winning result!”

Downer Group - John Seale

“Leann and her team have been a core part of our Strategic Bid Team for more than a year now. They are experienced tender professionals, with a relentless focus on how to create the most compelling proposal. In each of the bids we have submitted, Leann has taken an active role in coaching the broader team, from setting the values and culture of the team, to establishing the milestones and keeping the team on task.”

Downer Group - Adam Gill

“Kylie joined our team as bid whip and production specialist midway through our intense and significant bid and was instrumental in ensuring we had a clear process and timeline communicated to the bidding team throughout the remainder of the bid development and submission. Kylie is a consummate professional with a calm but methodical approach to her work and interactions with others. I highly recommend Kylie for similar work and would readily engage her services on future projects.”

Infrastructure Transport Advisory, Independent Advisor - Chris Lock

“I have worked alongside Aurora Marketing for a common client on two major tenders, each larger than AU$2bn. On both occasions I witnessed Aurora Marketing providing support to the technical bid team and specific services including team leadership, strategy and winning proposal development, team training and complex submission management and writing.

The Aurora Marketing systems and staff showed a commitment to best practice. From the day-to-day management of resources for extended bid submissions, the development and implementation of winning bid strategies, the continual review of highly complex technical writing to ensure both compliance and readability, and the look of the final submission, the Aurora Marketing team was excellent.

Under the personal leadership of Leann Webb, this was achieved with good grace and humour, an attention to the smallest detail and a passionate desire to both do the best for the client and to win.”

Alstom - Antonio Da Costa

“In a very difficult and stressful environment, Aurora Marketing efficiently led the team to provide the best possible outcome. The Aurora Marketing team has been fantastic even with our engineers. The resilience and the dedication of the team has been exemplary until the last minute! Thanks for supporting us; I’m sure we will work together very soon.”

CHC Helicopter - Mark Weeden

“Aurora Marketing deliver an exceptional end product and certainly know how to draw out the ingredients for success in any tender process. Their professional approach, attention to detail and ability to integrate with our organisation have been unmatched in all our engagements with them.”

VITRONIC Machine Vision Australia - Fred Curtis

“We engaged the services of Aurora Marketing to assist us with a major technology and infrastructure tender. Kylie, George and Nellie joined our team and integrated well from day one. Aurora were thorough in their approach to helping us establish our key messages. They were flexible and approachable but also process-driven which enabled us to keep on track. They were committed to ensuring the bid response was of a high standard, which it definitely was. I would happily use Aurora Marketing again for a similar engagement.”


Israel Aerospace Industries (IAI) - Yacov Bortman

“Thank you very much for your support. Your help was, in our opinion, a professional marketing approach, with a very good sense of how the local supplier would expect our submission to look. It was a pleasure working with you.”

ISS World - Steve Gerlach

“Aurora Marketing is the ‘go-to team’ we use whenever extra tendering resources are required. Their team of expert writers, managers and editors are available at short notice, and are both agile in their approach and come with their client thinking caps on. Highly recommended.”

AWX - Tom Strachan

“The art of cutting through the fog to piece together the relevant points that can deliver the tender, or win that investor, is a rare, yet paramount talent. Leann Webb and her team have an ability to consistently deliver – period!

There is nothing average about Aurora. Putting it frankly, the team with Aurora will statistically win more often than not.

Aurora is not cheap, but a poor man pays twice, and value is without doubt provided over and above any monetary price point. I would not consider building an IM or prospectus without Leann and Aurora. Leann is a complete professional, a joy to work with. She is well-deserving of the nickname she bears – “The Weapon” – because she is a warrior woman in the top 0.1% of her game. Use the secret Weapon and you’ll win.”

Actrua - Craig Robertson

“We engaged Aurora to support us to improve our tender response process. The Aurora team took the time to understand our specific requirements and were very responsive to our needs. Our existing documentation was reviewed and we received some very constructive feedback. Brooke then led us through a great workshop where we identified some immediate improvement opportunities.”

CRRC - Cao Yafei

“My summary of service from Aurora is as follows:

  1. Very professional
  2. Good management
  3. Work so hard
  4. Best value for customer
  5. Focus on purpose and methods of customer
  6. Quick acknowledgement of project
  7. Fast organisation and quick response”


Laing O’Rourke - Mary-Jane Bellotti

“Laing O’Rourke has benefited from the services of Aurora Marketing for over 18 months. Leann and her professional team of communication experts continue to provide strategic advice and bid direction supporting our bid teams. The depth and breadth of experience within Aurora Marketing brings to our major projects significant support in all areas of bid process, development and production. Driving clarity around bid strategy, project objectives and critical client issues are key strengths as is keeping the bid team on task and disciplined in their approach.

I enjoy their passion for the written word and value their high standards and would recommend them on any major tender.”

Schindler - Danny Morling

“Aurora were a fantastic help to Schindler in putting our bid together for the Sydney Metro lift and escalator package. From the very first meeting with Brooke and Rebecca, Aurora provided us with a direction and timeline to follow to meet the very tight submission deadline. They did an amazing job of putting Jim’s and my scattered thoughts, ideas and words into legible content while Brooke compiled and put the final polish onto a submission that presented as a comprehensive, thorough and professional vertical transport submission to Transport for NSW.

In my 20+ years in the lift industry, I can honestly say I have never seen a better submission put to a client for a vertical transport project.

Our thanks go to Brooke and the Aurora team for a fantastic outcome.”

Reliance Rail - Greg Pauline

“Aurora Marketing was engaged to assist us with our bid for design, manufacture and maintenance of new trains for Sydney. This project was unprecedented in size, torturous in process and extremely competitive. The stakes for us were very high which is why we needed a strong submission management team to give us every edge.

The Aurora Marketing team was brought on board for the initial EOI and worked as an integral part of our team for each of the major submissions over the next two and a half years. They were involved in developing the pitch strategy of the bid and worked with our team to edit and desktop publish the entire submission, which was ultimately several hundred volumes of material.

Not only did they assist with very technical documents, but they took the lead on a number of documents which were core to our sales message including the executive summary and the vision documents of the bids.”

Raine and Horne - David Cathcart

“We engaged Aurora Marketing to do a complicated research project. Aurora quickly locked on to our requirements and I had full confidence that they understood precisely what I wanted. One of the most outstanding aspects of working with Aurora was that the quality of their work and the way in which they presented the results made it easy for me as a CEO to present to my Board and properly communicate the outcome of the project. And finally, when we implemented Aurora’s recommendations from the project, we achieved results in excess of our expectations.”

PwC - Adrienne Elks

“Maria hit the ground running quickly extracting the high level messaging the team had developed and crafting it into a powerful executive summary that clearly articulated the differentiating arguments. She was well presented and highly professional at all times and an absolute pleasure to work with.”

Downer EDI Mining - Coogee Barbuzza

“Aurora’s help in preparing recent proposals for a number of mining contracts has been part of the reason for our success with these. The ability to focus our thoughts on presenting our message better has been useful – particularly to a bunch of number-focused engineers. On top of all this, your assistance in the area of graphical presentation has been beneficial given the rudimentary in-house efforts we could conjure up. We have appreciated the willingness and capacity of Aurora to work to our (usually compressed) timetable, often involving last-minute requests and late-night exercises. Your people have all been friendly and helpful without exception. We value the work you have done for us and we will continue to avail ourselves of your services as the need arises.”

Transfield Services - Kevin Longland

“I had the pleasure of having Aurora Marketing as part of our in-house bid team for a recent major Defence opportunity. The Aurora team of Kara, Allan and Mike integrated well into our team environment, and throughout the process they challenged our thinking and provided expert opinion on how we structured our solution. They quickly understood the technical elements of the RFT and were able to translate this into professional and extremely well-written management plans. The whole team was tireless in their commitment to the bid and their enthusiasm was paramount during the closing stages. As Bid Director it made my job infinitely easier by having Aurora onboard!”

HEB Smithbridge Ltd - Andy Wright

“I wish to thank you and your team sincerely for the exceptional support and service provided to Urban Connection in the preparation of this tender submission. You have always been available to work closely with our team, to help them identify the key issues and to transform these ideas into a high-quality submission. I appreciate the dedication of you and your team and look forward to working with you in the future.”

Thiess/John Holland JV - Andy Tuson

“I recently worked together with Leann and her Aurora team preparing the tender submission documents for one of Australia’s largest PPP construction projects to date.

From the start, the Aurora team, led with true passion by Leann and what she believes in, established themselves within the bid office and started getting processes into shape. The submission strategy, style and target, which was of course to win, were quickly established around the special requirements of the project. The team quickly assessed the unique nature of the project and client requirements and drew on their extensive marketing experience, understanding and knowledge to come up with what we believed to be a winning formula. Leann ensured that the team was sufficiently resourced to cope with the changing demands of the very tight schedule for submission and over time, Aurora took on more tasks as our confidence in their ability grew.

The Aurora team were some of the most professional people that I have had the pleasure to work with, quality-oriented in what they produced, innovative and with endless endurance even under the most daunting deadlines. The ability to take engineering drafts and turn them into professional, technically viable documents was achieved with excellent efficiency and always on time. All this was achieved in a cheerful working atmosphere, generated largely by Aurora’s unique relationships that they developed with the in-house bid team. The integrated team approach was definitely advantageous and allowed one on one responsive discussion and moulding of the submission documents to achieve the desired result.

The finishing touches including graphics and formatting were all expertly achieved within the highly talented Aurora team so that the end product was something we were all proud to be part of. The only negative aspect of the association with Aurora was the fact that we eventually had to part with a great team. I look forward to the opportunity of working with Leann and her Aurora team on the next project.”

John Holland - Chris Stanley

“I was delighted with Aurora’s service for our submission. The staff are versatile, highly skilled and very proficient. Even more important, they brought a real sense of fun into our bid office – an invaluable commodity in a stressful enterprise like this bid.

I was impressed with the level of understanding of our business that Leann achieved through her participation in our planning/briefing workshops. This deep understanding proved to be invaluable at the most intense stage of submission writing – it gave us such confidence that we were able to have her working directly on developing and finalising some of the content with a high level of independence from our in-house team – with a great improvement in the efficiency of the process. We appreciated Aurora’s “can-do” attitude. Many times they put their hand up for extra tasks (like an unplanned phone survey of around 100 people) – and delivered on time. The proficiency and skill levels of Aurora’s “back-office” team was able to accommodate a number of last-minute changes into text, tables and diagrams – and do this quickly and reliably.

Having the key Aurora team-members physically integrated with our bid team in our bid office paid great dividends for the finished product – in the seamlessness and confidence of our communications, and in the responsiveness of the update and review process.”

Cronin Litigation - Derek Cronin

“As a firm of solicitors in a new market, it was very important for a significant first impression to be made. With that in mind we approached Aurora Marketing. I was particularly impressed with the professionalism of and capability of the team at Aurora. They produced the result we desired within days.

Everyone who sees our letterhead and business cards responds positively, and we are now able to put the issue of our ‘first impression’ behind us and move on to matters which are equally significant – the provision of quality service.”

The Royal Children’s Hospital - Alan Isles

“I engaged Aurora Marketing to assist in preparation of submission to a government Taskforce. I was thoroughly impressed with the professionalism of the team. They were easy to work with, met deadlines, and, most importantly, the finished product was of the highest standard. I recommend them without hesitation.”

Ranbury Management Group - Scott Kennelly

“The bulk of our company’s people have a strong background in the engineering and construction industries and it would be fair to say that marketing was always something we just never got around to. There was therefore a considerable degree of scepticism when we engaged Aurora to assist with our marketing planning.

The results have been outstanding and the process as efficient as we could have hoped for. Aurora listens, they spent the time to understand our business, our people and our strategies and then produced a plan together with useful documentation which will underpin our marketing for the future.”

The Uniting Church in Australia - Bruce Binnie

“In the feedback process offered by the Department for Education, Science and Training, we were complimented on the standard of presentation of our tender. I have no doubt that this was due, in no small way, to the contribution which you and your team provided to the project.

I have been most appreciative of your professional expertise combined with the commitment and discipline that was necessary to generate the project timetable and task allocations and then to keep us on track to meet the deadline for the tender. Had it not been for your efforts, I’m not sure that we would have made it.

Once again, thank you for your assistance, and be sure that if we should contemplate a similar exercise again, you will be one of the first to know about it.”

Ogden IFC - Lyndall Purcell

“Aurora Marketing was engaged to manage Convex (Qld)’s response to the renewal of the management agreement for a major Australian convention centre.

It was imperative to us that our submission content was flawless, and the presentation of our submission was innovative and high impact. Aurora Marketing worked as part of our team, and was professional, thorough, highly innovative and just as passionate about the quality of our submission as we were. We know that Aurora Marketing was pivotal to our submission team.”

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