In our previous blogs we have covered how the hierarchy of information is important. Headings; subheadings, body copy, bulleted lists, italics, pull-text or fine print – these font styles help the viewer to disseminate the information that is important and can really help with readability. White space is also your friend when it comes to layout design. White space gives the eye and brain a rest and can indicate the end of one thought and the beginning of the next. Headers and footers can also give the reader time to understand and retain info and can also drive home the key messaging you want to drive home in your documents.
HEADERS AND FOOTERS
Headers and Footers can be useful in corporate documentation to determine the finer details including the document’s owner, document name, reference numbers and other useful navigation details including page numbers, business websites and locations. Having key messaging repeated on every page (in a header) helps to cement the core philosophies of the client and the solution that they will bring to the table. Headers, footers, graphics, diagrams and infographics can say things succinctly where words cannot (or when the word count is limited).
Section 1: Headers and footer options looks at some header and footer examples.
Section 2: The best formats for graphics describes the best formats for graphics and how you can brief your team to create your next style guide.
SECTION 1: HEADERS AND FOOTER OPTIONS
In Microsoft Word 2016 (using a Microsoft computer), there are headers and footers automatically in the document when the margins are set. If you double click on the top of the white space of the document, the Design tab appears on the Word ribbon and the Header and Footer buttons appear (see Figure 1).
Figure 1: Headers and Footer Buttons in the design tab
The Header and Footer buttons have built in style options that you can choose to use to tailor your headers and footers in your documents. You can also edit from this drop-down section.
SECTION 2: THE BEST FORMATS FOR GRAPHICS
Streamlining the way diagrams and graphs are presented (colouring, fonts and styling) makes documents feel more aligned and cohesive.
Infographic design can assist in presenting complex subjects in a simple and easy-to-understand format whilst engaging the audience in a visual way. Infographics empower the viewer to translate concepts quickly while increasing comprehension through the combination of key words and symbols.
By using beautiful imagery, we can communicate a message appropriately and effectively and leave a strong first impression. Impactful imagery communicates more than text. Combine the two and voila! You engage your audience. If you are going to use an image within your documents, it is recommended to use high resolution. 300dpi resolution is preferred for printing. Anything less than 200dpi is not suitable for printing as the image will appear fuzzy or pixelated.
THE DIFFERENCE BETWEEN JPEG AND PNG FILES
JPG or JPEG (Joint Photographic Experts Group) format is best for images and photographs in a document. They are an all purpose graphic file which is great when printed, in presentations or used online.
PNG (Portable Network Graphics) are fantastic for documents but are not as suitable for professional printing. PNG files are usually larger than JPG or JPEG files and cannot be used larger than 100% but can be reduced in size. They have several advantages including rendered text in diagrams and graphs which makes them better to use than the JPG / JPEG in these instances.
A style guide is a fantastic asset to assist in defining the rules of Heading Hierarchy. It also defines colour codes and layout styling. It eliminates the guess-work for the person in charge of laying out the document bringing confidence and clarity. Branding is conveyed in these important, yet often subtle details. Brand equity is built through repetition and consistency – so knowing the brand, understanding the details that make up the brand, and using these elements consistently through design will assist in building a company’s profile and profit potential.
A style guide (depending upon the complexity required) can define things such as photography styling, language and grammar, diagram and graphic styling, and the do’s and don’ts of logo usage.
If you need assistance or some creative vision for your corporate documentation for your next project call us on 07 3211 4299 or email us here.