H3 Leadership – Be Humble, Stay Hungry, Always Hustle

By Brad Lomenick Published in 2015 by Blinc Consulting LLC

So what’s your leadership style?  Laissez-faire, transformational, transactional, autocratic, democratic, bureaucratic, charismatic, servant or situational… whatever it is, Brad Lomenick has some news for you. In his book H3 Leadership, Lomenick reveals the 20 keys to proven leadership success. The question is – do you already apply these habits to your everyday leadership, and if not, are you really achieving your purpose?

When I was first handed the book H3 Leadership by Aurora Marketing’s MD Leann Webb, I didn’t immediately think that it’s content would relate specifically to my role. Of course, I am not the leader of the company, but I did assume that because I do manage client engagement for our team, I guess I would find a few helpful hints along the way. And besides, it made a change from my usual non-fiction genre of choice.

I was pleasantly surprised at just how many ‘Aha’ moments there were throughout the book for me personally. This then got me thinking about just how many moments throughout my life where I could have used some of the practical habits contained within H3 Leadership to achieve more momentous results.

Some of these habits I realise I subconsciously implement in differing situations – such as ‘A habit of excellence: Set standards that scare you’. Some I recognised in others and kind of had a few “wow, so that’s how that works!” epiphany. For me, someone like Oprah Winfrey is the living embodiment of ‘A habit of generosity: Leave the world a better place’. Nelson Mandela was the epitome of ‘A habit of inspiration: Nurture a vision for a better tomorrow’. Aurora’s own leader Leann Webb characterises ‘A habit of innovation: Stay current, creative and engaged’.

What author Brad Lomenick succeeded in doing in H3 Leadership was to make me realise that no matter what role I play in a business, organization, community, family or generally in life, there are so many opportunities for leadership. So many opportunities for each of us to learn how to interact with our people and get better results from our relationships.

Specifically, Lomenick speaks about his experience as President of Catalyst – an organization he founded which was responsible for one of America’s largest Christian leadership movements. Under his direction, Catalyst assembled thousands upon thousands of influencers and put them through high-energy and experiential leadership conferences across the United States.

The book outlines how Lomenick found himself in a place where he was forced through an intervention (not necessarily a welcome one) by a close friend and colleague to go on sabbatical. He finally agreed to do so, which is where he began to assess what type of leader he really was and what effects that was having on him and his people.

He began researching other leadership styles and well-known people who gave him advice about what made them successful in leading others. The book is filled with these pearls of wisdom; tips provided on loan to the author to help reinforce the habits he outlines across 20 chapters – each representing the 20 keys he describes as the most important daily habits for effective leadership.

Lomenick breaks the habits down into three important actions that had always resonated with him. On one occasion before retiring to the Lost Valley Ranch in the Canadian Rockies for his sabbatical, he decided it was time to take his own advice. His usual response to interns when they asked how they could become the type of leader that Catalyst wanted them to be, was something he rattled off without too much thought: “Without hesitation I always replied, ‘Remember three words: humble, hungry, hustle.’” Brad Lomenick decided there might have been some truth in these words and that they required more exploration. Maybe, just maybe, these three words signified the fundamental element to good leadership – and perhaps his long-lost passion for leadership.

In a world where decision makers can be responsible for the rise and fall of their empires, and the making or breaking of their people, it makes absolute sense that leaders should be good at leading. It’s not an automatic skill – it’s not even something that you’re born with as some say. It’s something you learn how to do.

In his book H3 Leadership, Brad Lomenick articulates the art of leadership by pointing out that there are certain habits – traits if you like – that leaders possess. He talks about the way that leaders lead, the way that they behave and the habits or actions they use in order to achieve success not only for themselves and their empires, but for their people as well.

Let’s face it, if the people around us are successful, so are we.

My favourite notion is that we are the average of the five people we spend the most time with. I came across this famous statement by American entrepreneur Jim Rohn, whilst reading an article by Business Insider in 2012. It compelled me to start looking at the people I was spending time with and pondering the outcomes of those relationships.

It made me assess what type of person I wanted to work on becoming. After reading H3 Leadership, I now realise I want to be able to develop my skills as a leader, and in order to do this, Lomenick advises me that I need to be aware of and undertake these 20 habits.

Lomenick delves into a sub set of leadership concepts that fall into each of the three categories. He states that “Habits create standard operating procedures in your life and are the fuel to help you get to the finish line.” I don’t think these concepts are new, however I do think they are collectively grouped to make sense of how they can be carried out.

Every leader needs to ask themselves the following:-

HUMBLE – Who am I?

Self-Discovery: Know who you are

Openness: Share the real you with others

Meekness: Remember it’s not about you

Conviction: Stick to your principles

Faith: Prioritize your day so God is first

Assignment: Live out your calling

HUNGRY – Where do I want to go?

Ambition: Develop an appetite for what’s next

Curiosity: Keep learning

Passion: Love what you do

Innovation: Stay current, creative, and engaged

Inspiration: Nurture a vision for a better tomorrow

Bravery: Take calculated risks

HUSTLE – How do I get there?

Excellence: Set standards that scare

Stick-with-it-ness: Take the long view

Execution: Commit to completion

Team Building: Create an environment that attracts and retains the best and brightest

Partnership: Collaborate with colleagues and competitors

Margin: Nurture healthier rhythms

Generosity: Leave the world a better place

Succession: Find power in passing the baton.


The standout chapter for me was a Habit of Curiosity in which Lomenick talks about the importance of continuous learning. He says ‘read already!’, learn from other leaders in other industries and ask yourself at the end of every day – ‘Have I learned something new today?’.

“If you’re not growing, you’re not going. If you’re no learning, you’re not leading. And while it’s great to be interesting, it’s more important to be interested. Stay curious.” Lomenick says.

The undercurrent is unmistakably Christian, with many themes relating to concepts like faith and worship. However, this is something you can take or leave. The overarching message for each of the habits remains the same – know your strengths as a leader and recognize potential in others.

Adopt a team mindset and understand that sometimes you don’t have all the answers. And sometimes, you need to take a step outside of your life/role/job to analyse the next best move to accomplish your purpose.

Finding your passion is probably as important as finding your purpose, according to Lomenick. He outlines the difference between the two and urges his reader to recognize that there is a distinction.

“Leaders should be as passionate about their life’s work as they are their top sports team or pastime.”

This book has a plethora of good advice. It’s underpinned by excellent research and Lomenick has taken pains to collate anecdotal evidence, quotes by influencers, and invaluable tips to value add to his proposed directory of habits.

It’s the type of book you can refer to time and again when you come into a fork in the road or need some guidance. I enjoyed it and believe it had the desired effect on me. The moment I put the book down, I picked up another. Read already!

At Aurora Marketing, we’re all about being the best version of ourselves and doing whatever it takes to be exceptional. Building strong and meaningful relationships with our clients and going beyond “playing it safe” is what gives us a winning submission and overall, a 98.5% success rate.

For further information about Aurora Marketing and how we can help you win your tenders, call us on 07 3211 4299 or email info@254.152.

Alisa lives and breathes public relations, communications and marketing and has worked for an extensive collection of clients across various industries. Early exposure to political, stakeholder and community liaison sharpened Alisa’s existing insight into people from various backgrounds and circumstances, and developed her empathetic approach to collaboration. As a tender writer it’s this ability to communicate from the perspective of others, capturing the essence of a client and their aspirations clearly and imaginatively, which makes her a desirable member of a submission writing team. Strategic and authentic in her desire to understand the people behind the work, Alisa has formulated a business writing approach which captures the heart, and experience of those putting their name to a tender pledge. 


Subscribe to Aurora Marketing

Subscribe to our monthly newsletter and have access to open tenders, industry insights and much more! 

You have Successfully Subscribed!

Subscribe to our newsletter