Aurora Marketing’s Sally Maconochie had the pleasure of presenting to one of the world’s leading professional services companies on the topic “How clients buy.”

Understanding who our stakeholders are in a tendering environment, how they think and what motivates their purchasing decisions are a critical part of winning work and developing a strong rapport with your clients.

In this session, Sally discussed how we convince our stakeholders using the psychology of ethos, pathos and logos and the eight layers of persuasion in a tendering environment.

Our sincerest thanks to the client for the opportunity to present at their event.

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