Shadow Catalysts

Taking our team of special forces to the next level.

Igniting business brilliance

Our elite team of Shadow Catalysts offer senior advisory level support across a range of industries. Each boasting a specialised skillset honed over years as leaders in their own fields, our Shadow Catalysts have the insight, training and experience to help you navigate complex tenders and projects, to build high performing teams, and to drive business excellence.

Business advisory services
Strategic Business Advisory

Business advisory to address strategic operational challenges, drive transformation and improve profit and loss.

Industry positioning and insight
Industry Positioning and Insight

Industry positioning and insights to increase your understanding, expand your network and build your standing in the industry.

Leadership development, teaming and partnering
Teaming and Partnering

Leadership development to implement cultural change, increase productivity and create high performing teams.

Bids and tender assessment services
Bids and Tender Evaluation

Bids and tenders evaluation to assess positioning, develop your bid strategies and improve your win rates.

Meet our catalysts

Mark Purcell

Defence Specialist

A retired Rear Admiral, Royal Australian Navy, Mark is a celebrated senior defence industry leader with a proven track record in managing complex capital and in-service support programs at the whole-of-government level. As well as having extensive experience overseeing assets valued in the tens of billions of dollars, Mark is a charismatic senior executive who has managed diverse public service teams and has led groups of up to 700 staff members. Throughout his career, Mark has been a catalyst for driving transformational change within the defence sector. He has been instrumental in some of Defence’s largest and most intricate acquisition and sustainment endeavours and has successfully developed and executed strategies to optimise resource allocation, streamline processes and enhance project outcomes.

Mark’s impressive contribution saw him appointed a Member of the Order of Australia in 2016 thanks to his reinvigoration of Navy’s engineering and maintenance practices. Possessing deep specialist knowledge across critical areas of defence operations – organisational reform, information technology infrastructure, digital strategy, engineering and global sustainment – Mark has the executive experience and skill to navigate and guide others through the intricate landscape of defence. Mark is highly adept in the teaming and partnering space, with his distinctive talent lying in the ability to assemble and motivate effective teams, foster collaboration and consistently deliver extraordinary results.

Jamie Martin

Partnership and Teaming Specialist

Jamie is a dynamic thought leader who is committed to fostering leadership, cultivating effective teams and nurturing innovative ideas through cross-disciplinary collaboration. As a passionate advocate for personal growth and development, Jamie fuels his coaching through a system of targeted personal learning – constantly aiming to lead from the future as it emerges.

With a foundation in Experiential Learning Design, Jamie’s expertise was honed through intensive studies at the KaosPilot educational design program in Denmark. Jamie uses learning experiences that challenge thinking and create opportunities for breakthrough learning moments. He helps his clients transform their mindsets and become more capable leaders.

Jamie has successfully applied his training program across diverse sectors, including business and defence, where he has built a reputation for innovative coaching and exceptional results. A leader himself, Jamie has overseen teams of up to 2000 as a Helicopter Force commander and pilot. Serving as the Commanding Officer of the 5th Aviation Regiment (Australian Army), he led missions across the South-West Pacific and Australia, demonstrating his expertise in security, amphibious operations and disaster response. Since transitioning from military service, Jamie has delivered tailored learning experiences to organisations, empowering them to reimagine their leadership and operational paradigms for the future.

Michael James

Performance Coach

Michael is an accomplished executive with a proven track record in teaming and cultural transformation. With a background in engineering and a Master of Business Administration (MBA), Michael possesses a unique skill set that combines analytical rigor with strategic insight to achieve cultural excellence.

Throughout his career, Michael has successfully collaborated with businesses across diverse sectors, including mining, transport, engineering, healthcare, finance and technology. His primary focus is aligning organisations through strategic objectives to foster high-performance cultures. From large multidisciplinary teams, diverse consortium teams or smaller teams with complex challenges, Michael offers impactful solutions that can be implemented quickly for immediate results.

Having served as an integral member of numerous executive teams and boardrooms, Michael’s approach is characterised by unwavering integrity, a pragmatic, results-oriented outlook, and full picture thinking. His deep understanding of both business mechanics and teaming give him the tools necessary to drive sustainable growth programs through the alignment of dynamic and productive teams that thrive.

Michael is also adept at leveraging carefully researched data and strategic planning to craft precise roadmaps that promote long term, on-going growth and evolutionary development, both at the individual and organisational levels.

Disclaimer: Due to privacy reasons the following industry specialists must remain in the shadows.

Shadow Catalyst

Transport Specialist

An accomplished transport industry leader with an extensive career that spans various sectors and senior executive roles, this Catalyst has a distinguished background in rail, transport and infrastructure, holding senior leadership positions in both the public and private sectors. One of their defining strengths is their ability to forge productive relationships in the pursuit of shared objectives.

By developing long-range solutions for complex challenges, and shaping strategies for transformational programs, this Catalyst is instrumental in the delivery of high value outcomes. Boasting a wealth of experience in integrated approaches to transport and land-use planning, this Catalyst is adept at leading the pre-delivery phases of transformative transport infrastructure initiatives.

Their expertise also extends to the domains of governance and management where they are well-versed in navigating the complexities of government policy. Complementing their operational knowledge is their financial and commercial literacy, honed over more than two decades in roles with profit and loss responsibility. This Catalyst’s experience encompasses a range of financial transactions, including joint ventures, public-private partnerships and diverse construction contracts.

Shadow Catalyst

Transport, Defence and Engineering Specialist

As a successful executive level leader, this Catalyst has vast experience in management, governing and advisory across all aspects of complex strategic project implementation and business operations. With core expertise in project, tender and asset management, they are skilled in designing and driving effective delivery methodologies and change management strategies.

Having a background in consulting and advisory roles, their experience includes collaborating with some of Australia’s leading blue-chip organizations. Their strong expertise in the transport sector, particularly in rail and the defence sector, coupled with their skills to identify and resolve project and engineering delivery issues, have produced exceptional skills in process improvement, cost control and risk mitigation.

They are also a specialist in the integration of systems engineering and project management, an experienced steering committee advisor and a respected mentor. To round out their impressive skillset, this Catalyst is an excellent communicator with specialist skills in developing project teams. Ever focused on improving the overall outcomes of any assignment, they have the distinct ability to step into a team, find its weak spots and right the ship when things go awry.

Get in touch

We're in Brisbane, Sydney, Melbourne, Adelaide, Perth and Canberra.

1300 976 312

info@auroramarketing.com.au