Leann Webb

Managing Director, Business Catalyst, Tender Expert

The best way to describe Leann Webb is as a catalyst: she is a person who makes things happen. She’s an innovator, thought leader, successful entrepreneur (she has founded 5 companies) and in 2012 was selected as one of Queensland’s Best and Brightest.

Her strongest suit is in growing businesses and increasing revenue. Her expertise includes communications, marketing, sales, business development, account management and customer service. Leann knows how to think competitively and create differentiations and innovations so that companies are positioned ahead of their rivals.

Leann started Aurora Marketing in 2001, creating a niche in tender and submission management. Since then, she has worked with the who’s who of Australian companies on an array of tenders and proposals that have spanned every state of Australia, several other countries and virtually every industry possible. She has worked with blue chip companies including John Holland, Thiess, CPB, McConnell Dowell, Acciona, Downer, MacMahon, Bombardier, Alstom, Transdev, Transfield, Lend Lease, Macquarie, ISS, Aurizon, and the list goes on… Her project experience covers everything from rolling stock and rail tracks, to tunnels, toll roads, roads, bridges, water, schools, hospitals, prisons, defence bases, ports, airports and virtually every type of infrastructure you can imagine.

With an astonishing track record of 98.5%, she has earned her place as the go-to person if you have a tender you really need to win. Her success has been underpinned by her own comprehensive tender system of tools, processes and precedents that she developed to ensure every tender had the best chance at winning. The Aurora Marketing team consists of more than 35 tender experts, located around Australia. With every tender, Leann and her team refine the Aurora Marketing STAR Framework to ensure it keeps pace with the changing expectations of clients, improving capabilities of the client team members, and the ever-evolving competitive landscape. To date, this proven formula has generated wins in excess of $120 Billion. Leann teaches this recipe for success through her STAR Training Program — a structured approach which ensures all members of the Aurora Marketing team have the skills required to work with tender teams, and budgets, of all sizes to deliver wins.

Leann is a voracious student and a self-confessed addict when it comes to acquiring new personal skills. She has a BBus and MBA in business, specialising in marketing and human resources, and is a qualified AICD Graduate. She has an unquenchable thirst for travel and an ongoing love affair with archaeology and language (as evidenced by her study of a Bachelor of Arts in Archaeology and Latin and a Masters of Linguistics). And on top of all of this, Leann is a qualified Krav Maga Instructor, one of Australia’s only Kids Krav Maga Instructors and a Women’s Self-Defence and Krav Maga Instructor.

Sally Maconochie

Strategic Development Manager, Tender Expert, Defence Specialist

A true multi-tasker, Sally services Aurora Marketing’s clients as a bid whip. Her focus is to provide world-class submission services to her clients to win business, grow their companies and diversify. As Strategic Development Manager, her role spans strategy, tender operations, business and market development, sales and account management. Sally has responsibility for the performance and growth of the company though this multi-faceted role.

Sally has experience coordinating, constructing and managing tender responses for a variety of disciplines and industries, including: Defence; Health; Rail; media/publishing; civil infrastructure and construction; and education. Sally specialises in ASDEFCON responses, with a highly sought ability to quickly understand the tender requirements and get her teams started on the necessary activities to win. A joint force with Aurora Marketing’s more than $120B of tendering to multiple industries, along with a team of experienced and knowledgeable specialists, Sally has what it takes to lead your team to deliver a winning submission.

Rebecca Johns

Business Development Manager, Legal Specialist

An ex-lawyer with a business edge, Rebecca is fundamental to Aurora Marketing’s business growth and development. Understanding our client’s core needs and finding the right solution is her expertise. Always passionate about people and your business, Rebecca is committed to developing trusted and long term relationships with clients. It is this winning combination that drives her to provide an unparalleled service and help our client’s achieve the best possible outcome for their submissions and proposals.

Anna Fitzpatrick

Marketing Manager, Tender Expert

As Tender Expert at Aurora Marketing, Anna knows how to herd the cats to make things happen, and to shape their thinking to get the best outcome. She offers a high level of critical thinking to extract from the team their thoughts on key strengths, differentiators, value-add initiatives and client benefits, and she knows how to package this up in to a persuasive submission that gives clients the edge over their competition.

As Marketing Manager, Anna tells the story of the Aurora Marketing brand. Her flair for creativity brings originality to the content and strategies she develops, boosting engagement and driving growth.

Anna’s tenacious nature and supercharged work ethic means that things get done. No task is too challenging, no team member is too recalcitrant, and no deadline is too tough. Even when working under pressure, Anna brings a smile, a kind word of encouragement and a willingness to do whatever it takes to support the bid.

Fallon Hewitt

Office Manager, Tender Expert

At Aurora Marketing, Fallon’s focus is on providing effective finance coordination and tender expertise to this innovative, market-leading organisation, and her energy, enthusiasm and dedication means she excels at this multifaceted role. Starting her professional life as a teacher, Fallon has developed excellent written and verbal communication, decision making, and people skills. She is passionate about developing strong client relationships and providing the best service to all of Aurora Marketing’s clients. She provides seamless service with the utmost integrity to all clients, and is always searching for ways to improve processes to get better outcomes for the team and clients.

Sue-Ching Lascelles

Operations Manager

As Operations Manager for Aurora Marketing, Sue is the engine room behind this market leading organisation. Sue is a motivated, determined and efficient leader, passionate about people and project management, having worked for award-winning business catalyst Leann Webb since 2007. Sue has developed invaluable knowledge of Aurora Marketing’s clients across multiple industries, and focuses on providing excellent customer service. Her goal is to always collaborate, to focus on finding solutions, and to always be a pleasure to deal with. Working in the fast-paced world of tenders, her efficiency is exceptional. Sue works logically, rationally and creatively to find solutions; from resourcing a tender to keeping client costs on budget.

Hannah Boyd

Office Coordinator, Human Resources Manager

As Office Coordinator and Human Resources Manager, Hannah is a crucial member of the team. She prides herself in providing quality recruitment coordination, travel, business development, and account management; all which are critical to the day-to-day running of our innovative, market-leading organisations. In all facets of her role, Hannah is passionate about producing exceptional results, and she works diligently for all stakeholders to ensure their needs are met.

Tauree Kohl

Business Manager, Chief Financial Officer

Together with Managing Director, Leann Webb, Tauree is focused on continually enhancing the transaction experience between the customer and Aurora Marketing. As such, she is determined to provide an evolving menu of services that caters to every company’s unique financial, service-level and timeline requirements. This ensures that clients continue to receive tender solutions at a cost they can afford, time and time again.

Attuned to the budgetary concerns of clients, Tauree is vigilant about providing transparent, accurate and regular reporting to keep the financial ball in the client’s court throughout the project lifecycle. This accountability is enforced from the outset, enabling the development of trusting and enduring relationships. Keeping one step ahead all the time and ensuring all processes are in place to run efficiently and effectively, Tauree always looks for improvements to give clients a better service each time.