by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
We are often engaged by companies to review some of their past tenders as an audit and benchmarking exercise. The objective is to identify what the company is doing well, what they could do better and how they compare to industry best practice. When we do these...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips
According to most studies, people’s number one fear is public speaking. Number two is death. “This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy,” quipped Jerry Seinfeld. For those of us in business...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips
In new product development, there is a famous saying: “Sooner or later, you have to shoot the engineer and put the product in to production.” You see, when a new product is being developed, the tendency from the development team is to create a prototype, seek...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips
In tendering, passive voice is to be avoided. (See that? I started off with a great example.) Active voice… passive voice… what does it all mean? And does it matter? Whether a sentence uses active or passive voice comes down to who is doing the thing in the sentence....
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Bids and tenders, Pitching and positioning
Invest just 2 minutes in reading this short article and you’ll produce a much stronger, more compelling and more persuasive tender. Importantly, you’ll have a better chance at WINNING THE BID. Ok, so what I did there was present to you the benefits of reading this...
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