In the smoky, book-lined offices of mid-20th century literary giants, the likes of Norman Mailer or John Steinbeck would often be found crafting their magnum opuses with the assistance of diligent research assistants. These unsung heroes of the written word would scour libraries, sift through newspapers, and compile facts, all to support the writer in creating authentic, richly detailed narratives. Sometimes these illusive facts would take days, oftentimes weeks, but mostly months…

Fast forward to the present day; the scent of typewriter ink faded and the sound of researchers’ heels echoing down library halls muted, the need for research support remains ever-crucial in this fast-paced, information-rich world in which we live.

Enter AI: the modern writer’s digital research assistant, poised to revolutionise the way we approach content creation – for the better.

The Golden Age: Human Research Assistants

We have all seen it play out across movie screens and in literature, a wizened old writer, pipe in hand, dictating notes from behind a cloud of smoke, whose thoughts are diligently being copied down by a research assistant. This assistant, perhaps an aspiring writer themselves, would spend hours in dusty archives, meticulously gathering data, verifying facts, and presenting findings in a manner that the writer could seamlessly incorporate into their work. The research assistant was invaluable, underpaid and providing a – likely – thankless task… allowing the writer to focus on their craft, the art of storytelling, secure in the knowledge that the factual backbone of their narrative was rock-solid.

This relationship between writer and assistant was one of trust and collaboration. The assistant’s role was to enhance the writer’s creative process by handling the groundwork, freeing up the writer to concentrate on crafting compelling narratives. This synergy not only improved the quality of the output but also expedited the writing process, enabling writers to produce more work in less time.

It was an essential role they both played in providing us with the compelling novels, award-winning journalism and stories of yore which we grew to love. It was, indeed, the write stuff.

The AI Evolution: A New Kind of Assistant

Fast forward to today, and the landscape of research and writing has transformed dramatically. The pen or typewriter has been replaced by computers, physical libraries and archives have given way to digital repositories, and the traditional research assistant has been supplanted by AI-powered tools. And not just in the literary world – the business world has been revolutionised too.

Bid writing teams, sales teams and management teams have all been reduced through cost-cutting initiatives and those who remain are all asked to “work smarter, not harder.” However, the very essence of this core relationship remains unchanged: AI serves as the new research assistant, providing writers with a robust support system that enhances their creative process. The difference today is that it needn’t take days or weeks. Today, the answers can be found in minutes, and sometimes, seconds.

AI, much like a human assistant, can sift through vast amounts of information quickly and efficiently. Whether it’s trawling through academic papers, news articles, or niche blogs, university archives or your own previous written works, AI can compile, summarise, and present relevant data not only on a local or state level, but nationally and internationally, in a fraction of the time it would take a human researcher. This capability allows writers to access a wealth of information that can inform and enrich their narratives now, with very little down-time.

The Strategic Writer: The Quest for Efficiency, Quality and Speed

For writers, the integration of AI as a research assistant means achieving a balance between efficiency, quality and speed. AI can perform tasks such as keyword research, trend analysis, and fact-checking, which traditionally required significant time and effort. By delegating these tasks to AI, writers can focus on the more nuanced aspects of writing, such as developing characters, refining plotlines, and honing their unique voice.

The same stands true for business. Teams tasked with providing tenders and proposals can sprint to a first draft built upon their combined business knowledge and archived previous submissions, leaving more time for strategy, key messaging and value proposition for their clients – the hard stuff that is usually left to the nightmarish fever-dream of the final sprint to the deadline. This “Rapid Drafting” approach utilises AI to generate initial drafts based on specific inputs, which bid writers can then refine and expand upon. By leveraging AI to handle these initial stages of drafting, bid writers can focus on the finer details and creative elements that make their submission unique. This approach not only accelerates the writing process but also ensures that the final product is of high quality and more honed to end-client requirements.

But AI provides other benefits outside the core sales or tender functions. Our time-poor Subject Matter Experts (SMEs) also benefit from this enhancement of communication and creativity within the writing process. AI tools provide a powerful means of conducting focused research, quickly locating and compiling relevant information, allowing SMEs to concentrate on understanding and interpreting the data. AI’s ability to handle large volumes of data with precision ensures that SMEs have access to the most relevant and reliable information. This empowers them to produce well-informed, authoritative content that reflects their expertise and insights, and ensures that their initial output is engaging, on message and answers the client questions.

The mindshift change writers need to recognise – and embrace – is that AI can handle the more mundane and time-consuming aspects of research and drafting, freeing writers to focus on what they do best: creating compelling, original content. By viewing AI as a collaborator rather than a competitor, writers can leverage its capabilities and liberate themselves to improve their productivity and the quality of their work.

Looking ahead, the collaboration between writers and AI is set to become even more integrated and seamless. Advances in AI technology will continue to enhance its ability to understand and interpret complex human language, making it an even more valuable research assistant. Writers who embrace this technology and adapt their workflows accordingly will be well-positioned to thrive in the evolving landscape of both business and creative writing.

In the spirit of the research assistants of the past, AI serves as a steadfast ally, diligently working behind the scenes to support writers in their creative endeavours. In this AI-augmented future, the writer’s desk is no longer cluttered with stacks of paper, hastily scribbled notes and dusty reference books. Instead, it is equipped with powerful AI tools that provide instant access to a wealth of information and insights. This modern research assistant, though digital, embodies the same spirit of collaboration and support that has always been integral to the writing process.

By harnessing the power of AI, writers can unlock new levels of efficiency, creativity, and innovation, ensuring that their work remains relevant and impactful in an increasingly digital world. By doing so, we can unlock the full potential of our creativity and continue to tell our stories that captivate, inform, and inspire.