by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
If your company is looking to grow, and the strategy is to work with big organisations, have blue-chip clients or be a preferred supplier to Federal, State or Local Government, chances are you’re going to need to tender. Most of our blogs cover various facets of how...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
How do you focus the messaging of your tenders? How do you structure the pitch that you present? If you want to the align to the client’s way of thinking, there are two common frameworks to use: the project objectives and the evaluation criteria. We always advocate...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
We frequently talk about the bid mindset: understanding that a tender is a competition, not a test. Once the penny drops that a tender is a competition, with only one winner, it totally transforms the way bid teams behave during the tender phase. Instead of focussing...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
We are often engaged by companies to review some of their past tenders as an audit and benchmarking exercise. The objective is to identify what the company is doing well, what they could do better and how they compare to industry best practice. When we do these...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Bids and tenders, Pitching and positioning
Invest just 2 minutes in reading this short article and you’ll produce a much stronger, more compelling and more persuasive tender. Importantly, you’ll have a better chance at WINNING THE BID. Ok, so what I did there was present to you the benefits of reading this...
by Aurora Marketing | Sep 12, 2021 | Bids and tenders, Pitching and positioning
In all of the conversations I have had with Bid Directors about their lessons learnt, there is one that comes up time and again: be selective about what you bid for. One of the major regrets from so many Bid Directors is that they wasted time, effort, resources and...
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