The formula for sales

The formula for sales

The other day, a new client was speaking with me about their struggle to convert sales. Their company has a fantastic product with extraordinary proven results, but their prospects don’t seem to ‘get it’ enough to go through with a purchase. The more he described his...
Formatting to improve readability

Formatting to improve readability

Whenever people ask me about the importance of document formatting, I am reminded of a tip that one of my lecturers gave way back in my first year of University. She was advising us to put some thought in to how we presented our assignments. She encouraged us to use...