by Erina Hammersley | Nov 10, 2023 | Bids and tenders, Business development, Featured, Pitching and positioning
In the ultra competitive world of defence procurement, winning contract opportunities requires an above and beyond approach at every step of the process. To stand out from the crowd, you need to showcase your strengths, capabilities and strategic advantages...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
How do you focus the messaging of your tenders? How do you structure the pitch that you present? If you want to the align to the client’s way of thinking, there are two common frameworks to use: the project objectives and the evaluation criteria. We always advocate...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips
According to most studies, people’s number one fear is public speaking. Number two is death. “This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy,” quipped Jerry Seinfeld. For those of us in business...
by Leann Webb | Jan 10, 2018 | Business development, Pitching and positioning
The other day, a new client was speaking with me about their struggle to convert sales. Their company has a fantastic product with extraordinary proven results, but their prospects don’t seem to ‘get it’ enough to go through with a purchase. The more he described his...
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