by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Bids and tenders, Pitching and positioning
Invest just 2 minutes in reading this short article and you’ll produce a much stronger, more compelling and more persuasive tender. Importantly, you’ll have a better chance at WINNING THE BID. Ok, so what I did there was present to you the benefits of reading this...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips
In an ultra-competitive market, it’s not enough for you to have a smart solution and a sharp commercial offer – you also need to persuasively and compellingly present your offer through your formal submission. After all, the formal submission is the only way the...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips
Here’s a simple truth about tendering: having the best product, best solution and best price doesn’t guarantee you a win. The winning tender is the one that is formally and objectively assessed as being the best value for the client. Therefore, to win a tender you...
by Aurora Marketing | Sep 12, 2021 | Bids and tenders, Pitching and positioning
In all of the conversations I have had with Bid Directors about their lessons learnt, there is one that comes up time and again: be selective about what you bid for. One of the major regrets from so many Bid Directors is that they wasted time, effort, resources and...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
Success in tendering hinges on your ability to persuasively and compellingly articulate your solution. As we often say, the best solution in the world won’t be successful if you haven’t adequately articulated your proposal to the client. At the end of the day, the...
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