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The Trust Crisis: Why Choosing the Right AI Solution Has Never Been More Critical

The Trust Crisis: Why Choosing the Right AI Solution Has Never Been More Critical

New Data Confirms What We've Been Warning About All Along In my recent post "Focus or Fail," I argued that the scattergun approach to AI adoption is a recipe for disaster. Organisations rushing to implement every shiny new AI tool are not just wasting resources – they're actively eroding trust. Now, fresh data from the Reuters Institute's comprehensive study across six countries confirms ...

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The Trust Crisis: Why Choosing the Right AI Solution Has Never Been More Critical

The Trust Crisis: Why Choosing the Right AI Solution Has Never Been More Critical

“I Do”: The Perfect Marriage Revolutionising Proposal Management

“I Do”: The Perfect Marriage Revolutionising Proposal Management

Focus or Fail: Why Choosing the Right AI Tool Matters More Than Ever

Focus or Fail: Why Choosing the Right AI Tool Matters More Than Ever

The Rusted-On Trap: Why Your Boilerplate Content Needs a Heart

The Rusted-On Trap: Why Your Boilerplate Content Needs a Heart

Slide Your Way to Contract Success: How to Craft a Winning Renewal Pitch

Slide Your Way to Contract Success: How to Craft a Winning Renewal Pitch

To AI or not to AI, that is the question

To AI or not to AI, that is the question

The Write Stuff: Modern Research in the Age of AI

The Write Stuff: Modern Research in the Age of AI

The Devil in the Details: What Businesses Must Consider Before Embracing AI

The Devil in the Details: What Businesses Must Consider Before Embracing AI

Shifting Gears: Prioritising Contract Renewals

Shifting Gears: Prioritising Contract Renewals

The Four Riders of the AI-pocalypse

The Four Riders of the AI-pocalypse

Writing tender CVs that score big with evaluators

Writing tender CVs that score big with evaluators

How defence quad charts can help you win more tenders

How defence quad charts can help you win more tenders

Resources

10 Bid-Winning Ideas

If you’re looking for clever and practical ways to help you win more bids, you’ve come to the right place. Download ’10 Bid-Winning Ideas’ for inspiration that will lift the quality of your submission to a standard that is way ahead of the pack.

We call it BEYOND COMPELLING!

 

10 Bid-Winning ideas

Behind Closed Doors research(2022)

Several years ago, we took it upon ourselves to see if we could help clients go ‘Behind Closed Doors’ to improve their understanding of the procurement process. We considered the research a resounding success and decided to make it a permanent part of our ongoing knowledge developments. The 2022 edition is an indespensible resource for companies who want insights into what it takes to get that bid-winning edge. 

 

Behind Closed Doors Research 2022

Behind Closed Doors research(2019)

The inaugural QMCA Aurora Marketing research study. The case studies we produced as a result of our first tranche of research revealed a few surprises, overturned a few myths of the dark art of bidding, and transformed some teams to embrace a new new approach to their submissions.

Behind Closed Doors Research 2022

10 lessons learnt from major bids

Our 10 Lessons Learnt booklet draws on our experience on some of the most challenging bids in Australia. It offers practical solutions to help you streamline your bid process and enhance the quality of your submissions. It’s an easy read with winning ideas, red flags, green lights and even some information about seagulls and squeezy piggies.

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info@auroramarketing.com.au