by Aurora Marketing | Sep 12, 2021 | Bid writing tips
We love analogies at Aurora Marketing. We have our cake baking analogy to describe the multi-step process of developing and writing content, and we have a wood working analogy to describe the multi-step process of editing. What? Editing is a multi-step process? Yes!...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
How do you focus the messaging of your tenders? How do you structure the pitch that you present? If you want to the align to the client’s way of thinking, there are two common frameworks to use: the project objectives and the evaluation criteria. We always advocate...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
We frequently talk about the bid mindset: understanding that a tender is a competition, not a test. Once the penny drops that a tender is a competition, with only one winner, it totally transforms the way bid teams behave during the tender phase. Instead of focussing...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Bids and tenders
Let’s face it… Bid Writers and Subject Matter Experts (SMEs) can sometimes experience a love-hate relationship. When two experts in their fields join forces, coming from opposite ends of the spectrum, sometimes the sparks can fly for all the wrong reasons. When SMEs...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
We are often engaged by companies to review some of their past tenders as an audit and benchmarking exercise. The objective is to identify what the company is doing well, what they could do better and how they compare to industry best practice. When we do these...
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