Bids and tenders - Aurora Marketing

The compliance trap

by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Bids and tenders

Have you ever fallen into the compliance trap? Avoiding that trap goes to the core of what we do at Aurora Marketing. We give our clients the best chance of winning by making every document the best it can be. You’re at risk of falling into the compliance trap when...

Fostering collaboration between bid writers and SMEs

by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Bids and tenders

Let’s face it… Bid Writers and Subject Matter Experts (SMEs) can sometimes experience a love-hate relationship. When two experts in their fields join forces, coming from opposite ends of the spectrum, sometimes the sparks can fly for all the wrong reasons. When SMEs...

Features tell, benefits sell

by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Bids and tenders, Pitching and positioning

Invest just 2 minutes in reading this short article and you’ll produce a much stronger, more compelling and more persuasive tender. Importantly, you’ll have a better chance at WINNING THE BID. Ok, so what I did there was present to you the benefits of reading this...

To bid or not to bid

by Aurora Marketing | Sep 12, 2021 | Bids and tenders, Pitching and positioning

In all of the conversations I have had with Bid Directors about their lessons learnt, there is one that comes up time and again: be selective about what you bid for. One of the major regrets from so many Bid Directors is that they wasted time, effort, resources and...

There’s only one opportunity to make a good first impression

by Aurora Marketing | Jul 12, 2021 | Bid writing tips, Bids and tenders, Pitching and positioning

I sometimes think about the poor person whose job it is to repeatedly sit all day evaluating and assessing the tenders that we submit. It can not be an easy job. Particularly those repetitive, wordy and lengthy tenders, where scores of businesses have responded,...

The 5 fundamental skills you need on every tender

by Aurora Marketing | May 6, 2021 | Bid writing tips, Bids and tenders, Featured

After two decades of delivering countless bids and tenders – and more importantly, achieving an extraordinary success rate of 98.5% – we’ve developed a proven framework for winning bids and a tried-and-tested bid management system of processes, templates and...