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Features tell, benefits sell

Features tell, benefits sell

by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Bids and tenders, Pitching and positioning

Invest just 2 minutes in reading this short article and you’ll produce a much stronger, more compelling and more persuasive tender. Importantly, you’ll have a better chance at WINNING THE BID. Ok, so what I did there was present to you the benefits of reading this...
To bid or not to bid

To bid or not to bid

by Aurora Marketing | Sep 12, 2021 | Bids and tenders, Pitching and positioning

In all of the conversations I have had with Bid Directors about their lessons learnt, there is one that comes up time and again: be selective about what you bid for. One of the major regrets from so many Bid Directors is that they wasted time, effort, resources and...
There’s only one opportunity to make a good first impression

There’s only one opportunity to make a good first impression

by Aurora Marketing | Jul 12, 2021 | Bid writing tips, Bids and tenders, Pitching and positioning

I sometimes think about the poor person whose job it is to repeatedly sit all day evaluating and assessing the tenders that we submit. It can not be an easy job. Particularly those repetitive, wordy and lengthy tenders, where scores of businesses have responded,...
The 5 fundamental skills you need on every tender

The 5 fundamental skills you need on every tender

by Aurora Marketing | May 6, 2021 | Bid writing tips, Bids and tenders, Featured

After two decades of delivering countless bids and tenders – and more importantly, achieving an extraordinary success rate of 98.5% – we’ve developed a proven framework for winning bids and a tried-and-tested bid management system of processes, templates and...
Formatting to improve readability

Formatting to improve readability

by Leann Webb | Nov 10, 2017 | Bid writing tips, Bids and tenders

Whenever people ask me about the importance of document formatting, I am reminded of a tip that one of my lecturers gave way back in my first year of University. She was advising us to put some thought in to how we presented our assignments. She encouraged us to use...
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