by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
We frequently talk about the bid mindset: understanding that a tender is a competition, not a test. Once the penny drops that a tender is a competition, with only one winner, it totally transforms the way bid teams behave during the tender phase. Instead of focussing...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Bids and tenders
Let’s face it… Bid Writers and Subject Matter Experts (SMEs) can sometimes experience a love-hate relationship. When two experts in their fields join forces, coming from opposite ends of the spectrum, sometimes the sparks can fly for all the wrong reasons. When SMEs...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
We are often engaged by companies to review some of their past tenders as an audit and benchmarking exercise. The objective is to identify what the company is doing well, what they could do better and how they compare to industry best practice. When we do these...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips
In new product development, there is a famous saying: “Sooner or later, you have to shoot the engineer and put the product in to production.” You see, when a new product is being developed, the tendency from the development team is to create a prototype, seek...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips
In tendering, passive voice is to be avoided. (See that? I started off with a great example.) Active voice… passive voice… what does it all mean? And does it matter? Whether a sentence uses active or passive voice comes down to who is doing the thing in the sentence....
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