by Aurora Marketing | Sep 12, 2021 | Bid writing tips
In tendering, passive voice is to be avoided. (See that? I started off with a great example.) Active voice… passive voice… what does it all mean? And does it matter? Whether a sentence uses active or passive voice comes down to who is doing the thing in the sentence....
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Bids and tenders, Pitching and positioning
Invest just 2 minutes in reading this short article and you’ll produce a much stronger, more compelling and more persuasive tender. Importantly, you’ll have a better chance at WINNING THE BID. Ok, so what I did there was present to you the benefits of reading this...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips
In an ultra-competitive market, it’s not enough for you to have a smart solution and a sharp commercial offer – you also need to persuasively and compellingly present your offer through your formal submission. After all, the formal submission is the only way the...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips
Here’s a simple truth about tendering: having the best product, best solution and best price doesn’t guarantee you a win. The winning tender is the one that is formally and objectively assessed as being the best value for the client. Therefore, to win a tender you...
by Aurora Marketing | Sep 12, 2021 | Bids and tenders, Pitching and positioning
In all of the conversations I have had with Bid Directors about their lessons learnt, there is one that comes up time and again: be selective about what you bid for. One of the major regrets from so many Bid Directors is that they wasted time, effort, resources and...
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