by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Bids and tenders
Have you ever fallen into the compliance trap? Avoiding that trap goes to the core of what we do at Aurora Marketing. We give our clients the best chance of winning by making every document the best it can be. You’re at risk of falling into the compliance trap when...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
If your company is looking to grow, and the strategy is to work with big organisations, have blue-chip clients or be a preferred supplier to Federal, State or Local Government, chances are you’re going to need to tender. Most of our blogs cover various facets of how...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips
We love analogies at Aurora Marketing. We have our cake baking analogy to describe the multi-step process of developing and writing content, and we have a wood working analogy to describe the multi-step process of editing. What? Editing is a multi-step process? Yes!...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
How do you focus the messaging of your tenders? How do you structure the pitch that you present? If you want to the align to the client’s way of thinking, there are two common frameworks to use: the project objectives and the evaluation criteria. We always advocate...
by Aurora Marketing | Sep 12, 2021 | Bid writing tips, Pitching and positioning
We frequently talk about the bid mindset: understanding that a tender is a competition, not a test. Once the penny drops that a tender is a competition, with only one winner, it totally transforms the way bid teams behave during the tender phase. Instead of focussing...
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